Many people ask what is happening in the NYC startup scene and they still assume it is mostly adtech, commerce and content. That might have been true in the past, but it’s not what is happening now, at least based on anecdotes and what I’m seeing. Decided to do use some data to determine if this accurate. Used Pitchbook to this query:
- Seed and Series A rounds
- rounds done in 2016
- NY HQ’d companies
Below is the dollars & percentage breakdown of sub-sector activity.
The surprising trend will likely be that SaaS is leading all the sub-sectors. Second, the trend in healthcare, big data, AI/ML will be an eye-opener. Overall, NYC is really balanced in terms of sub-sectors and isn’t overly dependent on one to drive future returns.
I would like to see more VR/AR related startups, given how much content companies and studios are based here.
What are you thoughts on this? What are we going to see more of in 2017?
| Industry Vertical | Capital Invested (in M) | Percentage |
| SaaS | $313.77 | 17.7% |
| E-Commerce | $286.55 | 16.1% |
| Mobile | $272.14 | 15.3% |
| FinTech | $250.60 | 14.1% |
| HealthTech | $135.28 | 7.6% |
| Big Data | $100.43 | 5.7% |
| Artificial Intelligence & Machine Learning | $72.75 | 4.1% |
| Marketing Tech | $51.14 | 2.9% |
| Internet of Things | $43.84 | 2.5% |
| Lifestyles of Health and Sustainability | $36.84 | 2.1% |
| AdTech | $33.19 | 1.9% |
| Manufacturing | $30.75 | 1.7% |
| EdTech | $22.08 | 1.2% |
| Cybersecurity | $21.60 | 1.2% |
| Life Sciences | $21.20 | 1.2% |
| Wearables & Quantified Self | $20.75 | 1.2% |
| Virtual Reality | $17.41 | 1.0% |
| Robotics and Drones | $14.92 | 0.8% |
| 3D Printing | $10.05 | 0.6% |
| AudioTech | $9.75 | 0.5% |
| Nano-technology | $6.70 | 0.4% |
| CleanTech | $3.00 | 0.2% |
| $1,774.74 | 100.0% |
Shai's Blog 
Ad Tech number seems low. At Beeswax we raised $11 million in an A round, so that would make us 1/3 of the total for the whole city !?
MarketingTech is other synonym for adtech. Some are lumped in that.
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