Fast Fashion, all in on SHEIN

I’m not the most knowledgeable person regarding fast fashion, it helps to be married , as I get to get a peak on some brands that are new to me but might be well known to some already.

H&M is really that only fast fashion brand that I’ve personally shopped at,  I’ve gotten a a bunch of items at their physical retail shops and have been pleased with the quality relative to the their price points.  They always have new products and I feel “cool” shopping there, makes me a little more hip..I think 🙂  As a side bar, the only clothing I buy online are Cole Haan shoes, Nike shoes and Bonobos.  I have yet to get into a fast fashion site…

On the women’s side, there seems to be a lot more happening, which makes sense, given most women are more into fashion than the typical male.  Fashion Nova is one that many folks know about, but I only became aware of them earlier in 2019, given my wife has gotten some pieces there and also helps the Cardi B is reppin them as well, she has her own collection there.   My Wife also bought some items for me, I wasn’t aware they have a men’s line but they do but the focus of the company seems to be on women.

The newest brand that I’ve come across is SHEIN (again, thanks to my Wife), which is known for women’s clothing but they have men’s & kids clothing as well.  I took a look at their mobile app and it well done and bought something on there to understand the flow of the app, user experience, notification and delivery.  I’ve also looked in the company a bit more, in terms of where they are based on who owns them.  They are based in China , although the CEO , Chris Xu, seems to be based in the UK.  Company was started in 2008 and did a Series A round in 2015, led by IDG Capital and Jafco, I think both investors are going to do really well on this company.    Thanks to data from Pitchbook, they have a “signals” area on company profiles, see below, I think that I’m on the right track here:

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From a user experience, the mobile experience is well done, in terms of search and size filtering.  The order flow is great, love that they integrate with Apple Pay, which is my favorite and fastest method to purchase items.   Side note, the Nike SNKRS app was the first time I used Apple Pay to pay for something on an app, super slick.  One of my favorite items with the SHEIN app is the tracking of your purchases, it is integrated into the app.  Typically, when you want to track a shipment, it hyperlinks you to another site such at UPS, to see where the product is, that isn’t the case here, see screenshot of an example, very granular.

shein

 

If you are developing a mobile shopping product , you should definitely check out SHEIN for ideas.

I’m long fast fashion, I’m long SHEIN, I’m long Apple Pay and long mobile shopping apps. (This is more figurative than literal, as I don’t own shares in any SHEIN)

 

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